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Debbie Vicchiarelli
Senior Strategist

Some people see how things are, some people see how they could be. Debbie has a strong history of the latter. Over her career she has consistently driven game-changing business results by challenging paradigms, innovating against need gaps, and raising awareness in dramatic new ways. She has served as a senior executive in both the sales and marketing functions, with tenure at multi-national and regional companies including Procter & Gamble, Heinz, Sara Lee, Cincinnati Bell, and Corporex, a real-estate developer. Debbie's functional mastery and category diversity allows her to approach business in a uniquely unencumbered and highly integrated fashion.


  • Led the team that introduced the first ever pouch tuna to the US market
  • Designed and led the most successful long-distance launch in the US, gaining more than 50% market penetration in three months
  • Won a CNBC Global Property award for the best new High Rise in the Americas, The Ascent at Roebling Bridge, a luxury condominium, which sold at rates 150% above market record
  • Served as the marketing lead for the account team that achieved the first ever branded sale of Folgers coffee to McDonald's and its customers
  • Converted clinical trials into a PR campaign that increased the velocity of calcium-fortified juice sales by more than 8%
  • Relaunched the Hawaiian Punch brand's "Punchy" and the Starkist brand's " Charlie the Tuna" mascots after long consumer hiatuses to restore brand equity and growth.
  • Ideated and negotiated the celebrity contract to extend the Emeril Lagasse brand in to the sausage category rounding out Sara Lee's portfolio with a relevant and desirable high margin brand



Folgers, Citrus Hill, Hawaiian Punch, Sunny Delight, Starkist, Cincinnati Bell, AT&T, Hillshire Farm, Sara Lee, Jimmy Dean, The Ascent at Roebling's Bridge, and Five Seasons Sports Club



Cooking, traveling, scuba diving, and spending time with her family.

 
 
   
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