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Debbie Vicchiarelli
Senior
Strategist
Some people see how things are, some people
see how they could be. Debbie has a strong history of the
latter. Over her career she has consistently driven game-changing
business results by challenging paradigms, innovating against
need gaps, and raising awareness in dramatic new ways. She
has served as a senior executive in both the sales and marketing
functions, with tenure at multi-national and regional companies
including Procter & Gamble, Heinz, Sara Lee, Cincinnati
Bell, and Corporex, a real-estate developer. Debbie's functional
mastery and category diversity allows her to approach business
in a uniquely unencumbered and highly integrated fashion.

- Led the team that introduced the first
ever pouch tuna to the US market
- Designed and led the most successful
long-distance launch in the US, gaining more than 50% market
penetration in three months
- Won a CNBC Global Property award for
the best new High Rise in the Americas, The Ascent at Roebling
Bridge, a luxury condominium, which sold at rates 150%
above market record
- Served as the marketing lead for the
account team that achieved the first ever branded sale
of Folgers coffee to McDonald's and its customers
- Converted clinical trials into a PR
campaign that increased the velocity of calcium-fortified
juice sales by more than 8%
- Relaunched the Hawaiian Punch brand's "Punchy" and
the Starkist brand's " Charlie the Tuna" mascots
after long consumer hiatuses to restore brand equity and
growth.
- Ideated and negotiated the celebrity
contract to extend the Emeril Lagasse brand in to the sausage
category rounding out Sara Lee's portfolio with a relevant
and desirable high margin brand

Folgers, Citrus Hill, Hawaiian Punch, Sunny Delight, Starkist,
Cincinnati Bell, AT&T, Hillshire Farm, Sara Lee, Jimmy
Dean, The Ascent at Roebling's Bridge, and Five Seasons Sports
Club
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Senior Strategist
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