Bob provides the creative inspiration that makes Seed a world-class innovation shop. He specializes in writing, creative management and strategy development.

• Led the creative development for the Discover 2GO Card, Discover Financial Services' most successful "new to the world product".
• Led the early creative development of communications for Febreze odor neutralizer including name, benefit visualization, and advertising. Also played a key role in the strategic development of the brand including positioning, benefit, accepted consumer belief and reason to believe.
• Completed the internationally known Poetry Workshop sponsored by the Kenyon Review at Kenyon College in Gambier, Ohio. This workshop is held once a year and limited to just 10 poets.

The Procter & Gamble Company, The Kellogg's Company, Sara Lee Corporation, Wm. Wrigley Jr. Company, ConAgra, Star-Kist Tuna, Discover Financial Services, Drackett/SC Johnson and Quaker State Motor Oil.

Marathon runner, martial arts, electric guitar and water gardening.