There are many critical pieces that go into launching a new product. With experience in research, innovation, packaging, advertising, promotion and product management, Adam Siegel knows the importance each piece plays in ensuring that a new product is successful. He leverages his detail-oriented project management skills and his vast experience to bring solid consulting and big-picture thinking to each job.

• Designed research, tailored questionnaires, consulted on concept stimuli and managed the field process for several key multinational studies for brands like Pantene, Head & Shoulders, Herbal Essences, Oral-B, and Tide
• Became first BASES employee invited to largest client's ideation sessions. Was also first BASES employee asked by this client to write concepts for testing
• Developed record-setting concepts for iconic national brands such as General Mills, Kellogg's, Nestle and Pepsi

Atari, Binney & Smith (Crayola), Elmer's, General Mills, The Kellogg Company, LeapFrog, Lego, Nestle, Pepsi, Perfetti VanMelle, Pillsbury, Procter & Gamble, Sara Lee, Sunny Delight, THQ, Unilever

Spending time with family, traveling, cooking, trying new restaurants, playing soccer, watching every reality TV show known to man, cheering on the Xavier Musketeers and being repeatedly heartbroken by the Cincinnati Bengals.