Industry Thinking

October 29, 2021

The 7 Habits of Highly Insightful People

Elevate your success, with deeper understanding Success, in literally any endeavor, depends on how well you understand people. Your customers, your audience, your buyers, your investors—if you really get them, you have a better a chance of really reaching them. But true understanding takes work. You need intuition. You need curiosity and empathy. You need […]

September 22, 2021

6 Things Every Marketer Should Know About Trademark Law

Get smart on naming and branding—no law degree required! To be clear, I’m not an attorney. I’m in marketing. And, as a marketer, I’ve named a lot of different things over the years: products, services, ideas, technologies, brands. All of these things need to be trademarked.

January 28, 2021

Top-Trending Business Themes

Social Listening Reveals a Focus on Pandemics, Robots and Cybersecurity… Oh My My colleagues recently asked me to look at what business-related themes have been trending on social media, so we can get a sense of what might be in store for the corporate world in 2021.

January 26, 2021

Top Innovation Conferences of 2021

2020 was the year of the virtual conference, as event organizers were forced to adapt to the realities of COVID-19. 2021 looks to be more of a mixed bag, with some innovation conferences remaining in the digital realm and others hoping to return to an in-person setting.

October 19, 2020

Using the 5 Ps to Thrive in Today’s Retail Environment 

COVID-19 has led to changes in shopping behaviors that have disrupted the retail ecosystem in ways that were previously unimaginable. Despite obvious concerns related to living through a global pandemic, consumers still need to shop for food, clothing, pet supplies and additional everyday essentials.

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