At some point in the past decade or so, people realized that food doesn’t need 37 different kinds of sodium to taste good. Call it “clean eating.” Call it common sense. But whatever you call it, it ain’t stopping with food.
A conversation among friends—it’s not exactly what comes to mind when you think “consumer research.” But that kind of relaxed, casual atmosphere is often where you find the richest, most personal insights.
For marketers everywhere, there’s no consumer segment hotter right now than Millennials. From their exotic tastes and to their unique spending habits, Millennials are shaking things up—and fast. But what makes this specific generation of young adults so special?
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