With summer long gone and the colder weather kicking in, many of us are now cozying up with seasonal fall and winter favorites like the #PSL (pumpkin spice latte). But the seasonal craze isn’t just limited to drinks.
Want to earn loyal brand converts and pump up your margins in the process? Stop targeting Millennials (or any other generational group). Seriously. Find out why profiling consumers based on things like behavior, attitudes and needs—instead of demographics—can make a greater impact on your bottom line.
I am a consumer in every sense of the word. (I promise, I screen myself out as a research respondent, but the fact is, I am a consumer.) And I confess; like most consumers, I don’t always do what I say I do.
“Interviewer” is just one of the many hats I wear as an Insights Strategist at Seed. But when you consider the role of the interviewer in the realm of what we call “consumer decoding,” that’s a pretty big hat.
Give your inbox out-of-the-box thinking (about every two weeks)