Consumer Culture

February 10, 2017 Consumer Culture

Strategic Targeting: Why Marketing to Millennials is All Wrong

Want to earn loyal brand converts and pump up your margins in the process? Stop targeting Millennials (or any other generational group). Seriously. Find out why profiling consumers based on things like behavior, attitudes and needs—instead of demographics—can make a greater impact on your bottom line.

December 7, 2016 Consumer Culture

The Top-10 December Holidays (That Aren’t the Top-2)

“Happy Holiday.” Ever wonder why we don’t say it that way? I mean, Christmas, Hanukkah—you’re probably celebrating one or the other, right? So why the emphasis on plurality? I’ll tell you why: because there are so many opportunities for “sanctioned rejoicing” in the month of December, thirty-one calendar days are barely enough to contain the […]

November 17, 2016 Consumer Culture

The Irresistible Draw of Seasonal Products

With summer long gone and the colder weather kicking in, many of us are now cozying up with seasonal fall and winter favorites like the #PSL (pumpkin spice latte). But the seasonal craze isn’t just limited to drinks.

October 19, 2016 Consumer Culture

#Trending: Millennials Are On The Rise

For marketers everywhere, there’s no consumer segment hotter right now than Millennials. From their exotic tastes and to their unique spending habits, Millennials are shaking things up—and fast.

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