Career Leading

August 10, 2017 Career Leading

How Spinning a Flag Helped Me Grow as a Marketer

For five years, I was a member of a world-class drum corps. (No, I am not a drummer.) Drum corps, in the simplest sense, could be described as professional marching band. It’s a team of nearly 200 brass and percussion musicians and color guard performers who rehearse and tour the country for an intense three […]

June 21, 2017 Career Leading

The Danger of Expertise

In our business, like any other, expertise is the gold standard for excellence. Getting years under your belt, accolades on your track record and any number of other jargony metaphors is the benchmark for success. But does this accumulation of time and experience really equate to superior performance?

June 19, 2017 Career Leading

Mind Mapping: Spin a Web of Powerful Ideas

It’s mid-afternoon. You’ve been in this brainstorm session for half an hour now. After a brief introduction and a flurry of ideas, your team has fallen silent. Once eager, excited eyeballs start to scan the room frantically. For someone—anyone—who can set off a spark and reignite the conversation.

March 25, 2017 Career Leading

Writing for the Reluctant Reader

13 tips to help your writing reach people… who don’t give a #&$! what you have to say. Reading takes effort. You gotta look at words. In sentences. You gotta re-read things. Your subconscious gets restless. And then… you begin to realize… That YouTube video is just a click away. We’ve all been there. Not […]

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