In our business, like any other, expertise is the gold standard for excellence. Getting years under your belt, accolades on your track record and any number of other jargony metaphors is the benchmark for success. But does this accumulation of time and experience really equate to superior performance? Not necessarily. In fact, in innovation, expertise […]
It’s mid-afternoon. You’ve been in this brainstorm session for half an hour now. After a brief introduction and a flurry of ideas, your team has fallen silent. Once eager, excited eyeballs start to scan the room frantically. For someone—anyone—who can set off a spark and reignite the conversation. Yet the ideas have faded to smoldering […]
13 tips to help your writing reach people… who don’t give a #&$! what you have to say. Reading takes effort. You gotta look at words. In sentences. You gotta re-read things. Your subconscious gets restless. And then… you begin to realize… That YouTube video is just a click away. We’ve all been there. Not […]
“I’m not creative.” Sound familiar? If so, you’re not alone. The phrase has become a standard chorus for many, especially those caught up in the day-to-day grind of a “non-creative” job.
In honor of Valentine’s Day, our very own Adam Siegel wrote a poem that only an innovator could love. This humorous piece compares his love for his wife to some of the most memorable informercial products of all time. How (oddly) romantic!
With the right mix of clients and creative work, a career in marketing and advertising can be one that you’ll love and have fun with every step of the way. That being said, making your mark in the industry is far from easy.
