It’s a known fact that the need for speed is critical in today’s world of new product innovation. As such, it could be easy to compare the innovation process to running a sprint—where the faster you move the better you finish.
Clients often come to Seed for help launching new initiatives that will take their businesses to the next level. For better or worse, most business leaders want to tackle these endeavors at warp speed. But faster isn’t always better.
In today’s highly competitive marketplace, a clear, differentiated brand position is critical to defeating rivals and winning consumers’ hearts, minds and dollars. And, despite how complex the task may seem, it turns out that many of the key principles of positioning are the same as the ones used to run a race.
Soccer fans around the world are rejoicing as the long-awaited FIFA World Cup™ 2014 is finally underway, but they’ll find that the world’s most popular sporting event will showcase more than just the beautiful game.
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