Brand Building

October 19, 2016 Brand Building

Striking a New Emotional Chord

Nearly all brands realize the importance of making an emotional connection with consumers, but the most successful ones are taking a more creative route, weaving emotional elements into their communication in a way that goes beyond the traditional.

May 18, 2016 Brand Building

Innovation: The Key to Fast Growth

In the race for the next great innovation, the pace is fast and the winners are few. Across the world, CEOs claim that innovation is becoming increasingly crucial to companies’ future growth.

April 4, 2016 Brand Building

3 Signs Your Brand Needs a Spring Awakening

Reflecting on this spring season of renewal got me thinking about how brands can often benefit from a spring awakening of their own. With that in mind, I’ve put together a list of 3 signs that your brand might be in need of a spring-like refresh.

April 4, 2015 Brand Building

6 Ways Innovation is Like Running a Marathon

It’s a known fact that the need for speed is critical in today’s world of new product innovation. As such, it could be easy to compare the innovation process to running a sprint—where the faster you move the better you finish.

April 2, 2015 Brand Building

Four Steps to Achieve the Right Tempo

Clients often come to Seed for help launching new initiatives that will take their businesses to the next level. For better or worse, most business leaders want to tackle these endeavors at warp speed. But faster isn’t always better.

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