Before joining Seed Strategy, I worked as an analyst at Nielsen BASES where I learned countless lessons about testing, forecasting and launching new products. Without a doubt, one of the biggest lessons I learned was that research results never guarantee in-market success. Even the best-performing concepts can crash and burn in the real world.
Nearly all brands realize the importance of making an emotional connection with consumers, but the most successful ones are taking a more creative route, weaving emotional elements into their communication in a way that goes beyond the traditional.
Reflecting on this spring season of renewal got me thinking about how brands can often benefit from a spring awakening of their own. With that in mind, I’ve put together a list of 3 signs that your brand might be in need of a spring-like refresh.