Brand Building

September 27, 2021

5 Tips for Developing Flavors for Kids

You wouldn’t think it would be hard to develop foods and beverages for consumers who happily eat their own boogers. But, as every parent knows, kids can be the pickiest (no pun intended!) critics around.

September 22, 2021

6 Things Every Marketer Should Know About Trademark Law

Get smart on naming and branding—no law degree required! To be clear, I’m not an attorney. I’m in marketing. And, as a marketer, I’ve named a lot of different things over the years: products, services, ideas, technologies, brands. All of these things need to be trademarked.

September 22, 2021

8 Ways to Power Your Brand Activation

When we’re about to set something into motion at our house (and I feel a particular urge to make my kids roll their eyes at me) I’ll reach back for an old phrase that was running through the Saturday morning cartoon circuit when I was a kid: “Wonder Twins, Activate!”

July 26, 2021

5 Things Mockingbirds Can Teach Us About Branding

If nature’s vocal virtuosos can sing their way to market success… so can your brand! Part of the “Business by Nature” Series. Nature is our planet’s original economic system. Plants and animals compete for resources every day, finding clever, innovative ways to stay successful… all while maintaining our planet’s delicate ecological balance.

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