By Angela Jones

Latest Articles

October 19, 2016 Brand Building

Striking a New Emotional Chord

Nearly all brands realize the importance of making an emotional connection with consumers, but the most successful ones are taking a more creative route, weaving emotional elements into their communication in a way that goes beyond the traditional.

May 18, 2016 Brand Building

Innovation: The Key to Fast Growth

In the race for the next great innovation, the pace is fast and the winners are few. Across the world, CEOs claim that innovation is becoming increasingly crucial to companies’ future growth.

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