By Cherri Prince

Latest Articles

February 28, 2017 Brand Building

6 Ways Successful Concepts Can Turn Into Failed Products

Before joining Seed Strategy, I worked as an analyst at Nielsen BASES where I learned countless lessons about testing, forecasting and launching new products. Without a doubt, one of the biggest lessons I learned was that research results never guarantee in-market success. Even the best-performing concepts can crash and burn in the real world.

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