We all know that innovation doesn’t just happen. It requires leadership from people who thrive on hard work, adaptability and a knack for finding inspiration to foster that next great idea.
It’s mid-afternoon. You’ve been in this brainstorm session for half an hour now. After a brief introduction and a flurry of ideas, your team has fallen silent. Once eager, excited eyeballs start to scan the room frantically. For someone—anyone—who can set off a spark and reignite the conversation.
In our business, like any other, expertise is the gold standard for excellence. Getting years under your belt, accolades on your track record and any number of other jargony metaphors is the benchmark for success. But does this accumulation of time and experience really equate to superior performance?
Seed Strategy is pleased to announce the promotion of Adam Siegel to Creative Director. Siegel’s journey at Seed has been distinctive and filled with growth. He joined the agency in 2010, and with his extensive background in market research and business strategy, quickly became an asset to the Strategy team.